Spotted in Aspen: Kjus CIO Jacket
Jan 24, 2009 · 01:13 AM · permalink
Before our ski trip a couple weeks ago, I'd never heard of Kjus. But on arrival in Aspen, I started seeing the swoopy "K" logo on every corner--what was this mystery brand adorning Aspen's fashionisti?
My curiosity was satisfied one evening when we happened into one of the local ski shops which was full of Kjus gear. So was my sense of smugness at decoding the Northern-European double entendre of the brand name. (As my Swedish aunt taught me, "KJ" makes the "SH" sound in Scandinavia, thus Kjus is pronounced "shoos" just like the German word "schuss"--a straight, steep, fast ski course. Get it?)
As it turns out the Swiss company is actually named after its Norwegian co-founder Lasse Kjus. Apparently, I'm not up on my World Cup Skiing.
While I was in that shop, I tried on the CIO jacket. I think it suits me--and the cool, all-the-way-up zipper hood seems like it would be perfect for scaring the dog.
Post a Comment
We welcome your comments, however all comments are moderated. Offensive or off-topic comments will be deleted and not displayed. Also, please note that comments are owned by the commenter and do not necessarily reflect the views of Snow Hugger or its affiliates.